Surf N Sea

This legendary North Shore shop has been a Haleiwa institution since 1965, and the overwhelmingly positive feedback centers on the genuinely friendly, knowledgeable staff who make everyone feel welcome. Customers consistently praise team members like Momi and Angelina for going beyond basic service to share local insights, answer questions thoroughly, and create a warm, community-focused atmosphere. The surf instructors earn high marks for their patience and expertise, helping beginners catch their first waves while keeping everyone safe in the water. Beyond lessons, visitors appreciate the easy rental process for everything from surfboards and kayaks to scuba gear, with reviewers noting that equipment is well-maintained and modern despite the shop's historic status. The kayak rental up the river offers a particularly popular family-friendly activity where you can spot turtles. The retail side impresses too, with a huge selection of surf brands, souvenirs, and beachwear at reasonable prices. One cashier interaction rubbed a customer the wrong way, but this appears to be an isolated incident in an otherwise sea of glowing testimonials about helpful, enthusiastic service that captures the authentic aloha spirit of the North Shore.